American Craft Magazine Preview Site
http://www.americancraftmag.org/OctNov2007/
American Craft Magazine was set to re-launch their 60+ year old publication with a new design and editorial direction. The goal was to create a web presence which would promote the magazine, showcase the premiere re-launch issue and make it easy for new readers to subscribe.
American Craft suggested that we just find a quick and easy way to put up the table of contents (TOC) and editor's letter online, but we were afraid that it wouldn't generate enough buzz to properly augment the magazine's online promotion efforts. We suggested that they take it one step further, treat the printed magazine as a 'crafted' object, and create an illustrated interactive TOC of sorts.
The micro-site features an image of every spread (front to back) and a few selected articles can be read online.
